EMAIL MARKETING

A Comprehensive Approach

All email marketing should be targeted because email communication works as an extension of your marketing efforts to understand your target audiences, and further refine them into specific reader and buyer personas.

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I will structure email marketing campaigns around what is known about your targeted audiences, and what actions you want them to take.

Information such as CRM data,
website interactions, prior campaign activity, recent purchases, location data and customer feedback helps to determine what content to send to which contacts, when it should be sent and how to measure success.

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I will help setup an initial database of email contacts, or refresh an existing one so that it can reach its full potential.